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A socio-commercial venture focused on promoting & marketing premium quality handloom & handcrafted products made by the artisans from across the country. We believe & practice fair price policy with all the stakeholders viz artisans & customers. Large portion of the revenue generated through sale proceed is shared with the Artisans. We pay advance money to our Artisans, which helps them to procure raw material without any financial constraints. Since, women in rural areas are large percentage of artisan community, we facilitate cause of Women Empowerment by generating more work for them. In this way, by helping them with more work & financial support, we have been generating employment in rural areas. which in turn helps improving economic prosperity for people at the grassroot level. In turn, this initiative also helps in reviving the handloom industry of India.